Google Analytics is a powerful tool offered by Google that provides you with valuable insights into the performance of your platform. It tracks and reports various metrics related to user interaction, audience demographics, acquisition channels, and more. With Google Analytics, you can understand which forms and projects are popular, where traffic is coming from, and how effectively marketing efforts are performing.
You can connect your Google Analytics account to Koalect via Google Tag Manager.
Through Google Tag Manager, your platform sends crucial data to Google Analytics. This includes notifications of new transactions and procedure interactions. Additionally, you can receive updates on product-related actions, such as additions to or removals from the shopping cart.
It's crucial to understand that the data collected in Google Analytics isn't completely dependable. If someone disables tracking via their browser, you might miss some events. Additionally, you could receive incomplete data based on whether visitors opt in or out of tracking. For accurate data, it's advisable to consult your Koalect dashboard.
Page views
By default, Google Analytics receives visited pages. However, it is important to enable the feature “Page changes based on browser history events” for its proper functioning.